Our clients include:

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There is a surprising lack of models which consist of a validated end to end approach to segmentation.

Whilst there are many agencies who will happily talk about why their segmentations are technically accurate from a data analysis perspective we feel that our offering is unique in that it is a truly business centric approach to segmentation. Our offering falls into 3 categories:

1. Segmentation Planning – Identifying the most actionable segmentation process

- Bringing a segmentation team up to speed on all the different types of segmentation and then focussing on the benefits and disadvantages of each.

- Assessing each potential segmentation option on the three factors which our research has shown to be the key determinants for success.

- Assessing which type(s) of segmentation the business is ready to implement

- Prioritisation workshops to identify the correct segmentation process for your business

2. Execution

- Preparing the agency brief (if required)

- Completion of the segmentation research through Global Insight

- Exploratory qualitative techniques

- Quantitative data collection & analysis

- Ethnography

- Project management of the segmentation process

- Selecting the right segmentation solution. Any segmentation has 1000’s of solutions, we make sure you get the right one.

3. Implementation – Making sure the segmentation gets used!

- Selecting the right segments for your business (using SegmentSelect™)

- Development of a business strategy based on the segmentation.

- Embedding the segmentation within the consciousness of your business