Nunwood have developed a monthly tracking programme to monitor the impact of the client's ‘I like…’ ad campaign (which includes TV, outdoor, print and broadcast sponsorship) and evaluate the effect on brand awareness and perceptions.
A mix of CATI and CAPI (using networked PDAs) captures monthly interviews that are transmitted to Nunwood servers immediately post interview. This allows 'real time' monitoring and viewing of results. The client can then self select their analysis via Knowledge Systems’ online reporting.
Research conducted by Nunwood has provided valuable insight into the impact of recent press coverage on campaign success as well as guidance into the most appropriate marketing mix moving forward.
Ongoing monitoring of the campaign from a consumer and commercial perspective has played a key part in determining future communication strategy for the business.
