Jacqui Souter, Brand Strategy and Planning Research Manager, said:

“The awards are a fantastic achievement for both VisitScotland and Nunwood. We are extremely proud of the extensive and sophisticated project that was undertaken to revolutionise and re-position the VisitScotland brand, and delighted that this has been acknowledged by the industry."

Through our partnership with Nunwood VisitScotland was able to implement a new creative strategy throughout the European markets that has resulted in a significant impact on Scottish tourism and in turn, the country’s economy as a whole. In essence, the qualitative and quantitative international research that was carried out has formed the basis of a dynamic initiative that has put Scotland firmly back on the map as a ‘must visit’ destination!

Nunwood commented: “To win the highest honour of the evening, award for Outstanding Research, is awesome. The judges highlighted VisitScotland and Nunwood’s ability to develop a strategy to meet the complex challenges, and put in place methods to assess return on investment, as a testament to the power of research with clear goals and a thorough methodology."

For all involved in the project it is credit to their enthusiasm, commitment and talent to translate research findings into a business strategy that transcended into all areas of the marketing plan.”