Our clients include:
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Our approach to Mystery shopping
Our approach to Mystery shopping (US)
Today, mystery shopping is worth almost £1bn globally. It is changing from a predictable, straightforward methodology to now incorporating video, digital recordings and real time results relayed via PDAs.
78% of customers who stop buying do so because of an attitude of indifference or rudeness shown by an employee. Mystery shopping is a powerful tool for stopping customers from walking away.
It is used in all sectors from retail to banking, hospitality and tourism to funeral care. All projects have the secret shopper aspect in common but can range from a one off five minute web surf to mystery shop a website to a year long project, tracking the relationship and support received by a business to business customer. Options available to us to increase the reality of mystery shoppers profiles include:
• Setting up dummy websites with links to
e-mail addresses
• Follow up calls being logged using dedicated mobile phone numbers
• Voice alteration equipment for telephone mystery shops
• Inserting mystery shoppers’ details into clients databases prior to the mystery shops taking place
In addition to this, hidden camera equipment allows us to digitally capture real footage of visits to be used in debrief presentations, feedback sessions with staff and
training.
Our dedicated
Film Production department edit the video clips for Board presentations or training videos as required.
For further information
on our mystery shopping services, please contact:
info@nunwood.com
Click here to view our Advanced Mystery Shopping Analytics section.
