Solution:
An on-line concept test with a difference! Nunwood capitalised on the richly visual nature of the web in order to showcase the concepts to respondents. The survey was designed specifically to fit with both target audiences in terms of language, visuals, and functionality. For children, the interactivity of the web was leveraged to ensure the survey was as ‘child friendly’ as possible.

For example, for younger children, Nunwood specifically designed a cartoon character from which the questions appeared in speech bubbles, and also built into the survey easy to click rating scales, smiley faces and ‘thumbs up’ vs. ‘thumbs down’ answer possibilities. A more professional but visually simple and appealing questionnaire was designed for use with mums.

Scores from children & mums were then compared to understand which concepts ticked the most boxes amongst both groups.

Result:
The client was able to clearly decide which concepts went through for further qualitative exploration & development whilst also gaining real insight into the drivers of overall concept preference amongst both groups.

The quality of data was largely driven by the overall design of the on-line survey and enabled the client to extract rich and detailed feedback from all groups, in particular the children. The client is currently in the process of test marketing these new ideas.