Automotive clients include:

View client success story 1

Following the 2000 Competition Commission enquiry, and ensuing increase in new car supply, car manufacturers have found themselves in an increasingly demanding market place.

This has been good news for the consumer with falling car prices and the incidence of cheap finance/incentives (like free insurance) rising.

In such a fierce market place, insight into consumer preference (i.e. optional extras), future economic trends, and NPD opportunities is essential if manufacturers/dealers are to maintain current levels of market share.

Furthermore, this highly aggressive market requires a focus on consistent customer service, to ensure differentiation versus competitors and above all else customer loyalty and advocacy in the long term.

Our clients recognise the direct impact of customer satisfaction on customer advocacy and therefore future sales. Our integrated mystery shopping programmes help them not simply assess their business performance but take the findings direct to the front line to see tangible improvements at a dealership level.

Nunwood: "Profit Through Knowledge"

"The UK Competition Commission (CC) enquiry into the supply of new cars in 2000, concluded that cars in the UK were around 10% more expensive than in other EU markets. As a result, annual new car registrations rose to 2.4 million units by 2001, and beat the 2.5 million mark in each of the two years to 2004."

Melanie Appleby,
Global Insight Divisional Director
info@nunwood.com