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Alliance & Leicester is one of the UK's major financial services groups. It offers a broad range of financial services to personal and commercial customers. Alliance & Leicester has been a member of the FTSE 100 index of leading shares since 1997.

A&L is not alone when faced with the challenge of getting more from commercial insight already generated to improve the level of ROI from insight expenditure.

Nunwood was drafted in by the Insight Team at Alliance & Leicester to create a solution that would re-organise how existing information was accessed , combined and shared with key decision makers within the organisation.

Nunwood’s Industry Consultants and members from the Fizz team were drafted in to help A&L collate, fuse and generate action from the insight that was already available yet previously disconnected from the cognitive process of running the company.

Nunwood brought together primary and secondary external resources in order to create a true picture of the industry and associated micro/macro trends. This provided a base for discussion at senior A&L marketer workshops developed by the finance consulting team at Nunwood.

Having fused insights and expert opinion to create potent corporate intelligence, Nunwood then introduced Fizz to create a permanent online resource that decision makers in the organisation could access independently and 24/7.

The impact upon A&L business has been the renewed interest across the business in customer and industry insight through the impact of the online resource. The number of users accessing intelligence, recorded through the user stats features of Fizz, far outweighs the number of meetings/mailings the insight team is capable of creating to disseminate research. Not only have user numbers increased but more people in the company are using more relevant information thanks to the powerful search engine capabilities of Fizz.

Nunwood: "Profit Through Knowledge"

"Our organisation uses paper format a great deal and collecting and distributing the data was time consuming. Rather than stocking reports in our already overflowing library, we are now able to access the information on a computer and give key decision makers instant access to the insight they need. Fizz has delivered significant return on investment very quickly."

Anne Disley Riley,

Alliance and Leicester Business Bank