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Warburtons
, Britain's favourite baker, remains committed to driving improvement across all areas of the business and the UK bakery market.

Customer inclusion is key to this strategy:
“That is why we invest a lot of time and money to understand our consumer's needs”.
Jonathan Warburton

Warburton’s, appointed Nunwood, to create a bespoke market research portal – online using its Fizz technology.

The challenge faced by the insight team at Warburtons was how to efficiently manage data from many different agency sources, as well as facilitate the distribution of the latest research reports to every member of the organisation.

It was hoped that through the Fizz solution the insight team could deliver more for the business without expanding the team,  improve access to Warburton’s market insight and company data and crucially, help employees to make sound business decisions quickly.

Without software installation or training, users across the brand now have access to the system that stores research reports through an intuitive Google style search engine. The pioneering tool offers an unparalleled means of setting up new reports by merging research, marketing and company data. Once the relevant details have been sourced, documents can be emailed, without attachments, vastly reducing download time.

“Suddenly, IT don’t have to manage email traffic with huge attachments on it because all of this heavy stuff is handled by Fizz” James Heywood, Fizz Developer.

Luke Allen, Managing Director of Nunwood: Knowledge Systems, adds: “The Knowledge Systems team at Nunwood is thrilled to be working with Warburton’s to deliver this revolutionary insight portal. The custom-built tool will incorporate all aspects of the technology Nunwood has developed enabling the company to easily share every nugget of data that has been collected and stored. 


Nunwood: "Profit Through Knowledge"



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“It was pretty clear on my arrival at the company that we were perilously close to information overload. Fizz helps us create an order to our business intelligence and as a result helps us to use it much more effectively”

Adam Gitlin,
Head of Insight, Warburtons
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