Nunwood’s Global Insight Division provides our clients with market research based insight and consultancy services to investigate a wide range of business issues.

Often those issues are quite sophisticated in nature and require an equally sophisticated analytical approach. Market Analytics works as part of Global Insight to ensure that the research we deliver utilises the most sophisticated research and analytical methods available to generate insight of the highest quality and commercial value.

Segmentation Develop effective and actionable segmentation solutions that will really make a difference to the way you run your organisation.

Visual Analytics Use our statistical methods to generate powerful visual deliverables that really bring the analysis to life.

Drivers Analysis Quantify the key drivers of business performance (customer satisfaction, retention, acquisition, brand equity etc.) using structural equation modelling.

Conjoint Analytics Use a wide range of conjoint methods ranging from Full-profile Conjoint Analysis and Trade-off Analysis to ACA and CBC methods to understand what’s important to customers and the trade-offs that they are willing to make.

TURF & Discrete Choice Analytics

Use discrete choice modelling and genetic algorithms to gain an understanding into how your consumers behave and how to maximise reach and volume sales.

Nunwood: "Profit Through Knowledge"

"I run two major trackers for FTSE 100s and there is always a risk these get stale quickly. With the media analytics linkage, its about pounds spent and return for that investment. These tracker results go to the board these days and people generate change on the back of them”

Sam Gardner,
Director, Market Analytics