Our clients include:
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An understanding of the competitive environment you operate in is an essential starting point for strategic planning.
Our market assessment product draws on a number of different disciplines and data sources to provide you with a holistic understanding of your markets.
We usually start by talking to internal stakeholders to identify two key things: what are their information needs, and what do they already know / think they know? We then put together an integrated plan for delivering the required information, drawing on the skills and knowledge of our network of accountants, economists, futurologists, industry specialists, consumer experts and academics.
We then work with the client to develop a communication plan for the information, ensuring that the right people have access to the right data at the right time - and that they are using it in the right way.
Our clients use us in different ways depending on the complexity of the market, internal skills and the specific business requirement. We provide bespoke reports, team briefings and strategic planning workshops both as one offs and as part of a regular ‘market update’ programme.
Areas we tend to cover include:
- Market size and potential for growth
- Brand mapping and competitor analysis
- Consumer and social trends
- Political / legal / regulatory frameworks and anticipated developments
- Economic forecasts and potential impact
- Market opportunity and potential entry strategies
claireboorman@nunwood.com
