ASDA undertakes a significant amount of primary and secondary research every year and works hard to disseminate the findings of this research around the business to ensure that the consumer is at the heart of everything they do.
Having accumulated a large amount of data across a wide range of primary research surveys and sales data sources a need was identified to employ some statistical analysis in order to bring the datasets together and generate strategic and tactical insight into a number of issues fundamental to the business' future success.
ASDA approached Nunwood Market Analytics to undertake a programme of consultancy to mine these data sets and generate insight that would have otherwise been unobtainable.
As part of this consultancy service, over a period of six months, Nunwood had a consultant working on-site at ASDA House in Leeds within the Customer Research & Pricing Team.
