Latest news piece: (August 2008)

Nunwood grows stateside

Nunwood has achieved record growth for its US operation, founded in January 2007. With recent commissions, including major projects for Wyeth Nutrition, Virgin and Bayer adding to the agency's U.S. business portfolio.

International healthcare specialist Bayer have recently commissioned several global projects across Europe, America and Asia Pacific. Exploratory qualitative projects have been commissioned across several emerging markets for Wyeth Nutrition, specialists in infant formula. Nunwood have also partnered with leading U.S. advertising agency Mullen on a number of accounts including a brand review for Virgin USA.

Mel Appleby, Director of Nunwood U.S. says:  "Our New York office enables us to both better service our existing global accounts and bring new clients on board, always with a focus on maximizing return on investment for our clients."

The New York office has now recruited Pam Goldfarb Liss as U.S. Qualitative Director to further develop its U.S. client base. Pam joins with 20 years experience in the advertising and communications industry, including six years in qualitative moderating. Prior to joining Nunwood, Pam headed up the qualitative boutique agency LitBrains, which specialises in children’s research.

Pam comments: “Nunwood has a fresh, dynamic outlook on the research and insight market. We work with our clients to ensure a focus on return on investment, connecting consumer insights to real business actions, which can have an impact on the bottom line. It’s an exciting time to be part of this growing team.”