Latest news piece: (September 2008)

Nunwood and Virgin will be co-presenting
their brand analytics case study at
Esomar Congress 2008

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in. Driving this performance is a business model that is truly unique and rests on the applicability of a brand to a wide range of different sectors, from cell phones, to aviation, financial services and hospitality.

Drawing on leading brand analytics and film techniques, Melanie Appleby (Nunwood US Director) accompanied by Julie Peters from Virgin USA will highlight a need for insight and brand managers to stop looking at sub brands as abstract entities and more as instruments for increasing consumer engagement, easing new category entry and, ultimately, creating return for the business.